Wine brands have a problem differentiating their products

  • The wine market is saturated
  • Label descriptions are not distinctive enough or too complex
  • Perceptions of snobbery instill a culture of fear for the novice wine consumer

The wine market is huge

  • Global wine market $306 B
  • US wine market $71.5 B
  • US wine marketing spend $11.6 B

Despite this, consumers don't have the tools to choose

  • 82% of consumers base buying decisions on the label image
  • But 76% of brand loyalty is based on finding a taste they like

The VineSpecs Solution

  • VineSpecs analytically tests what's inside the bottle
  • We match the true flavor profile to each consumer's taste through molecular gastronomy

The VineSpecs Promise

Our wine classifications are based on scientific testing of the actual wine.
We match quantified flavor and aroma notes with personal flavor preferences to find wines that the consumer will love.